More testing needed

Recent testing response highlighted one item: product not up to par. Well at least not in the market that I'm intending to target. Although marketing positioning is intended to be providing fast, easy and affordable solution to people looking for gifts, ultimately, the product has to meet the passing grade.

Two things needed to change:

1. Product has to be modified to fit a wider range of girls
2. Website presentation has to get away from the kid-friendly style and get closer to the up-scale style

I greatly underestimated the time I needed to spend on market testing. Hopefully by the next couple of months I'll be able to get the product I want.