After getting confused for a week about what's the best way to market the product, I have decided to do certain testing in the market. There are just too many marketing options out there. Effective measurement of marketing tools is never easy. None of them is too cheap relative to my budget. It was a difficult process.
Getting frustrated with marketing options is sign that I'm still not fully confident in my product. There is this unknown tech founder once said, he has never seen a restaurant with good food has no customer. It could be terrible in customer service, require long waiting time and located at an inconvenient location, it's gonna be full if the food is good.
Hostgator, one of the most popular web host on the internet, has terrible logo design. Webpage isn't designed with web 2.0 standard. However, it is very popular because of its excellent service.
Marketing is just a tool. If the business relies mostly on marketing rather than quality to survive, the business idea should be terminated. Free sampling will be given out to ensure the product is up to par. After that, I'll rely on word of mouth to spread the business. Direction is much clearer now.
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